ABOUT

I'm a Sydney based creative design lead, art director, & service designer.

Hi, I'm Daniel. Throughout my career, I’ve worked across a broad range of clients and industries. Whether designing brand identities, conceptualising and executing advertising campaigns, art directing photoshoots and prototyping digital products, I equally approach problems from the customer and brand points of view in order to craft holistic creative solutions.

After spending a few years honing my creative skills, I completed a Master in Design Futures degree (Distinction) from RMIT focusing on Human-Centred Service Design and Design Strategy. This armed me with a diverse problem-solving skill-set that I can employ in rapid ideation, high fidelity prototyping, designing interfaces, user journeys, ethnographic research, wire-frames and service blueprints.

CAPABILITIES:

1 - IDEATION & EXECUTION
• Marketing & Advertising campaigns
• Creative direction & Art direction

2 - VISUAL BRAND IDENTITY DESIGN
    • Logo design
    • Brand expression (how logos, palette & typography are
      applied across a wide range of collateral)
    • Brand standards & guidelines

3 - GRAPHIC & DIGITAL DESIGN
    • Editorial design for brochures, books & media kits
    • Packaging design
    • Environmental & interior graphics
    • Way-finding & signage
    • Web graphics & social media

4 - DESIGN THINKING & DOING
    • Quantitative & qualitative research
    • User journey maps
    • User experience design
    • User insights
    • Behavioral archetypes
    • Personas
    • Service blueprints
    • Prototyping

5 - DESIGN STRATEGY
    • Market research
    • Business analysis
    • Design audit
    • Customer insights
    • Lean business model
    • User journey maps
    • Service blueprints
    • Prototyping

_________________________________

↑Back to Top