Brief Summary:
From Feb 23, 2019, no other company in Australia will be able to
bring you NRL, AFL, Rugby, Formula 1, Bathurst, and Football
live in the detail of 4K Ultra HD.
From Feb 23, 2019, no other company in Australia will be able to
bring you NRL, AFL, Rugby, Formula 1, Bathurst, and Football
live in the detail of 4K Ultra HD.
The Challenge:
How might we explain 4K UHD to Foxtel customers in a fun and emotive campaign?
How might we explain 4K UHD to Foxtel customers in a fun and emotive campaign?
The Answer:
Sports is full of important details. Every detail matters because the difference between winning and losing could be as little as an inch! Foxtel 4K will show you every detail in ultra high definition that you might think what you see on TV better than reality and of course you won't miss any detail!
Sports is full of important details. Every detail matters because the difference between winning and losing could be as little as an inch! Foxtel 4K will show you every detail in ultra high definition that you might think what you see on TV better than reality and of course you won't miss any detail!
I came up with a concept that combines all of that starting with the below headline:
"It's in the detail"
Press ads
Social Media
Programmatic
Landing Page
Credits
Project: Foxtel 4K for Sports launch
Project Owner: Chris Pocock - Senior Marketing Manager
Concept, Art Direction, Design: Daniel Rammal
Promo Production: Micca Delaney
Project: Foxtel 4K for Sports launch
Project Owner: Chris Pocock - Senior Marketing Manager
Concept, Art Direction, Design: Daniel Rammal
Promo Production: Micca Delaney