Redefining NO LIMIT BOXING brand identity
NO LIMIT BOXING is Australia's no. 1 boxing promoter.
Below is the creative refresh that I designed to give NO LIMIT a world-class appeal so their brand can shine in the Print, Broadcast, Digital & Social Media platforms. The purpose was to align the new look and feel with their existing brand identity through a meaningful narrative that truly reflects the essence of NO LIMIT BOXING.
Worlds collide, in motion
It’s an infinite fight that is gushing with emotions, talent, and unforgettable moments allowing deeply contrasting stories to unfold from the moment the boxing bell rings.
A typographical system that reflects the NLB's attitude
The new fonts are part of a typographical system that provides a comprehensive solution for NO LIMIT online and offline.
Legibility and accessibility were taken into account when considering these fonts.
Art direction that empowers the narrative
As one of the most important aspects of this creative refresh, a series of photoshoots were conducted to emphasise the contrasting personalities of boxers.
A consistent brand experience, everywhere
I crafted a comprehensive brand toolkit—a central hub for NO LIMIT BOXING to refer back to in order to consistently present to the Aussie and international fans one of the world's most premium boxing content across various platforms.
Social Media
Broadcast
OOH
Print
