Creating awareness and driving action through minimalist design for Australian Businesses
I created a 2-phase campaign for one of the Australian Taxation Office (ATO) service products: Online Services For Business.
This service is the default online service for approved self-managed super fund (SMSF) auditors, businesses, and other organisations to engage with the ATO. It's streamlined and contemporary – it can be accessed at any time on multiple devices, including smart devices such as mobile phone or tablet.
The brief was to create 2 campaigns that communicate the need (phase I)/urgency (phase II) to switch from the current business portal which will be retiring in July 2021 to the new Online Services for Business.
The campaign delivered over 8.9 million impressions and 35 thousand clicks, and exceeded all benchmarks. Despite having an awareness objective, the social campaign received a high number of clicks, indicating that the content was engaging and relevant to the target audience. Phase 2 performed better overall, due to the ad copy’s sense of urgency in advising that the Business Portal retired at the end of the month.
Role: Concept, Design & Art Direction
Phase I: Social media examples
Phase II: Storyboard
Phase II: Social media examples
Phase II: Animated Digital display banners
