Innovation gets new wheels with FOX VISION.
I had the opportunity to collaborate with FOX SPORTS marketing & product teams on this cool project while we worked on promoting The Supercheap Auto Bathurst 1000 race. We introduced the innovative Fox Vision App, offering fans an unprecedented AR experience.
The app blends augmented reality with detailed graphics to create a 3D replica of Mount Panorama, complete with live track data and cockpit telemetry. By activating a trigger within the app, users can access real-time information and even participate in a virtual racing game. Additionally, the app provides 360-degree VR camera footage for an immersive view inside a Supercars cockpit.
Role: Concept, Design, Art Direction
