I'm a Sydney based Senior Creative + Multidisciplinary Designer.
Hi, I'm Daniel. Throughout my career, I’ve worked across a broad range of brands, clients and industries. As a senior creative, I excel in crafting and executing campaigns and brand identities from start to finish. With 15+ years of experience in brand and creative management, I have a proven track record in creative direction, brand identity design, visual communications, service design and delivering advertising campaigns. I approach every project with a focus on both customer and brand perspectives to create holistic creative solutions.
I hold a Master in Design Futures degree (Distinction) from RMIT focusing on Human-Centred Service Design and Design Strategy. This armed me with a diverse problem-solving skill-set that I can employ in rapid ideation, high fidelity prototyping, designing interfaces, user journeys, ethnographic research, wire-frames and service blueprints.
CAPABILITIES:
1 - ADVERTISING & MARKETING
• Advertising & marketing campaigns management
• Creative, design & art direction
• Advertising & marketing campaigns management
• Creative, design & art direction
2 - VISUAL BRAND IDENTITY DESIGN
• Logo design
• Brand expression (how logos, palette & typography are
applied across a wide range of collateral)
• Brand standards & guidelines
• Logo design
• Brand expression (how logos, palette & typography are
applied across a wide range of collateral)
• Brand standards & guidelines
3 - GRAPHIC & DIGITAL DESIGN
• Editorial design for brochures, books & media kits
• Packaging design
• Environmental & interior graphics
• Way-finding & signage
• Web graphics & social media
• Editorial design for brochures, books & media kits
• Packaging design
• Environmental & interior graphics
• Way-finding & signage
• Web graphics & social media
4 - DESIGN THINKING & DOING
• Quantitative & qualitative research
• User journey maps
• User experience design
• User insights
• Behavioral archetypes
• Personas
• Service blueprints
• Prototyping
• Quantitative & qualitative research
• User journey maps
• User experience design
• User insights
• Behavioral archetypes
• Personas
• Service blueprints
• Prototyping
5 - Brand & DESIGN STRATEGY
• Brand strategy & market research
• Business analysis
• Brand & design audit
• Customer insights
• Lean business model
• User journey maps
• Service blueprints
• Prototyping
• Brand strategy & market research
• Business analysis
• Brand & design audit
• Customer insights
• Lean business model
• User journey maps
• Service blueprints
• Prototyping
_________________________________