I'm a Sydney based Multidisciplinary Creative & design director.
Hi, I'm Daniel. I’m a Creative and Design Director with over 17 years experience leading brand identities, advertising campaigns, and visual communications across a wide range of industries. I specialise in taking ideas from concept to execution — blending creative direction, brand strategy, and service design to deliver impactful, customer-focused solutions. My approach is always holistic, considering both the brand’s story and the audience’s experience to create work that resonates.
I hold a Master of Design Futures (with Distinction) from RMIT, where I focused on Human-Centred Service Design and Design Strategy. This equipped me with a versatile problem-solving skill set spanning rapid ideation, high-fidelity prototyping, interface design, user journeys, ethnographic research, wireframes, and service blueprints.
CAPABILITIES:
1 - ADVERTISING & MARKETING
• Advertising & marketing campaigns management
• Creative, design & art direction
• Advertising & marketing campaigns management
• Creative, design & art direction
2 - VISUAL BRAND IDENTITY DESIGN
• Logo design
• Brand expression (how logos, palette & typography are
applied across a wide range of collateral)
• Brand standards & guidelines
• Logo design
• Brand expression (how logos, palette & typography are
applied across a wide range of collateral)
• Brand standards & guidelines
3 - GRAPHIC & DIGITAL DESIGN
• Editorial design for brochures, books & media kits
• Packaging design
• Environmental & interior graphics
• Way-finding & signage
• Web graphics & social media
• Editorial design for brochures, books & media kits
• Packaging design
• Environmental & interior graphics
• Way-finding & signage
• Web graphics & social media
4 - DESIGN THINKING & DOING
• Quantitative & qualitative research
• User journey maps
• User experience design
• User insights
• Behavioral archetypes
• Personas
• Service blueprints
• Prototyping
• Quantitative & qualitative research
• User journey maps
• User experience design
• User insights
• Behavioral archetypes
• Personas
• Service blueprints
• Prototyping
5 - Brand & DESIGN STRATEGY
• Brand strategy & market research
• Business analysis
• Brand & design audit
• Customer insights
• Lean business model
• User journey maps
• Service blueprints
• Prototyping
• Brand strategy & market research
• Business analysis
• Brand & design audit
• Customer insights
• Lean business model
• User journey maps
• Service blueprints
• Prototyping
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