Boxing was slipping in popularity in Australia and was no longer recognised as a mainstream sport. Locally there was little focus on driving live attendance and ensuring regular world class broadcast events were staged. The plan was to return boxing to its rightful place in Australian sport spearheaded by No Limit Boxing, Australia's No. 1 Boxing Promoter. Through the power of visual comms design and branding, I was responsible of delivering a world class design experience to drive live attendance and drive pay-per-view audiences.
Impact of design, marketing, PR & event management work on No Limit brand while working on these projects:
- No. 1 Promoter in Australia
- 1,150% Instagram growth
- 950% database growth
- 316% Facebook growth
My Role: Concept, art Direction, design of hero art, event branding & PPV marketing collateral
Tszyu v Harrison
Sydney Super Fight
Melbourne Royal Rumble
Various PPV Events
