In 2019 boxing was slipping in popularity in Australia and was no longer recognised as a mainstream sport. While Jeff Horn had courageously stayed at the top of the world, locally there was little focus on driving live attendance and ensuring regular world class broadcast events were staged.
The plan was to return boxing to its rightful place in Australian sport spearheaded by No Limit Boxing, Australia's No. 1 Boxing Promoter.
I was responsible of delivering a world class design experience to drive live attendance and drive pay-per-view audiences.
I was responsible of delivering a world class design experience to drive live attendance and drive pay-per-view audiences.
My Role: Concept, art Direction, design of hero art, event branding & PPV marketing collateral
Impact of design, marketing, PR & event management work on No Limit brand while working on these projects:
- No. 1 Promoter in Australia
- 1,150% Instagram growth
- 950% database growth
- 316% Facebook growth
Sydney Super Fight
Melbourne Royal Rumble
Tszyu v Harrison
Various PPV Events
