Background
A social media campaign designed for the Australian Taxation Office (ATO) that targets graduates from diverse backgrounds and majors.
Challenge
How to position working at the ATO as the perfect career for graduates in Australia?
Solution
A campaign that revolves around the theme of "Perfect Pairings," highlighting how seemingly contrasting elements can come together to create something exceptional. This is illustrated through creative visuals and narratives that pair different flavours from entirely distinct types of food, demonstrating that diversity and variety lead to outstanding results.
Outcome
Successfully increased engagement and interest in the ATO graduate program, attracting a diverse pool of applicants.
Role: Design & Art Direction
Social Media
Unexpected pairings can produce new and exciting things!
Video
Digital Display Ads
Accessible Digital & Print (Handouts)
