I directed a high-profile shoot with Daniel Ricciardo, then driving for Red Bull, to launch the F1 season as part of FOX SPORTS’ national brand campaign I AM FROM A FOX SPORTING NATION. Shot in London, it featured an exclusive interview and a promo themed I AM FEARLESS, positioning Ricciardo as the embodiment of determination and national pride. Additional visuals tied to key race locations ensured consistency across the wider campaign. The work reinforced FOX SPORTS’ status as Australia’s home of motorsport and became one of the campaign’s most recognisable assets, driving strong engagement across broadcast and digital channels.
My Role: Creative & art direction
