FOX SPORTS Australia (FOX SPORTS) is Australia's leading producer of sports coverage and is home to Australia's favourite subscription television sports channels as well as Australia's number one multi-sports website and app.
As part of a large media conglomerate, FOX SPORTS needed a unified brand presence. The organisation lacked a single source of truth for its brand, which had resulted in inconsistencies across platforms and communications. I recommended and developed comprehensive brand guidelines to establish governance, ensuring a consistent yet scalable brand system and design framework. This ensured a cohesive brand across various platforms and touch-points.
Challenge
FOX SPORTS, Australia’s leading sports broadcaster, needed a unified brand presence across its television, digital, and marketing platforms. Inconsistent branding and the absence of a centralised brand governance system were diluting its impact and recognition.
FOX SPORTS, Australia’s leading sports broadcaster, needed a unified brand presence across its television, digital, and marketing platforms. Inconsistent branding and the absence of a centralised brand governance system were diluting its impact and recognition.
Approach
I recommended and developed comprehensive brand guidelines to establish clear governance and a scalable design framework. This involved creating a cohesive visual system that worked across broadcast, digital, and marketing touchpoints, ensuring consistency while allowing flexibility for different sports codes and campaigns.
I recommended and developed comprehensive brand guidelines to establish clear governance and a scalable design framework. This involved creating a cohesive visual system that worked across broadcast, digital, and marketing touchpoints, ensuring consistency while allowing flexibility for different sports codes and campaigns.
Impact
The new brand system streamlined creative workflows, strengthened brand recognition, and improved cross-platform consistency. It positioned FOX SPORTS as a modern, cohesive sports brand, supporting the delivery of award-winning campaigns and event launches.
The new brand system streamlined creative workflows, strengthened brand recognition, and improved cross-platform consistency. It positioned FOX SPORTS as a modern, cohesive sports brand, supporting the delivery of award-winning campaigns and event launches.
My Role: Brand Governance, Design Systems & Creative Strategy/Direction
