Backround
No other company in Australia is able to bring its customers NRL, AFL, Rugby, Formula 1, Bathurst, and Football LIVE in the detail of 4K Ultra HD.
No other company in Australia is able to bring its customers NRL, AFL, Rugby, Formula 1, Bathurst, and Football LIVE in the detail of 4K Ultra HD.
Challenge
How might we explain 4K UHD to Foxtel customers in a fun and emotive campaign?
How might we explain 4K UHD to Foxtel customers in a fun and emotive campaign?
Approach
I simplified a complex innovation into a consumer-friendly message, creating emotional resonance with a technology benefit. The campaign centred on the idea that “every detail matters” in sport, using dynamic visuals and integrated storytelling to show how 4K Ultra HD reveals every tiny moment fans would otherwise miss.
I simplified a complex innovation into a consumer-friendly message, creating emotional resonance with a technology benefit. The campaign centred on the idea that “every detail matters” in sport, using dynamic visuals and integrated storytelling to show how 4K Ultra HD reveals every tiny moment fans would otherwise miss.
It's in the detail
Press ads
Social Media
Programmatic
Landing Page
Credits
Project: Foxtel 4K for Sports launch
Project Owner: Chris Pocock - Senior Marketing Manager
Creative Direction, Campaign Narrative & Integrated Design: Daniel Rammal
Promo Production: Micca Delaney
Project: Foxtel 4K for Sports launch
Project Owner: Chris Pocock - Senior Marketing Manager
Creative Direction, Campaign Narrative & Integrated Design: Daniel Rammal
Promo Production: Micca Delaney