Lending a new meaning to Hoops Capital Academy visual brand identity
I was challenged with creating the next chapter for Hoops Capital Academy. Inspired by strategic vision of the brand, I created a multi-dimensional visual brand identity that empowers the Academy to tell incredible stories of building dreams and basketball journeys from the grassroots all the way to the finest leagues in the world. The consistent visual language gives the Academy a strong voice to connect with the Academy members and respective audience.
Overview
Developed a new visual brand identity for Hoops Capital Academy.
Objective
Create a visual identity that reflects the academy’s journey from grassroots to elite basketball.
Process
Designed a multi-dimensional brand identity with consistent visual language.
Emphasised minimalism and strategic storytelling.
Outcome
Delivered a powerful, cohesive brand identity that resonated with academy members and the basketball community.
A far reaching impact that will reverberate in the basketball world
The addition of visual depth embodies the layers, resources, phases, and journey from initial steps to achieving the highest possible outcomes for aspiring basketball players at Hoops Capital Academy.
A minimalist look and feel that echoes through basketball arenas
A powerfully simple elliptical outline that symbolises the echoes of nurturing of grassroots and young talent at Hoops Capital Academy. This look and feel coexists with the layered graphical approach and imbues the brand with energy in addition to amplifying its significance.
