This selection features immersive brand experiences developed across Nine Group’s premium digital mastheads.
Each project was custom-engineered to transcend standard UI constraints, utilising rich multimedia—video, motion, and parallax—to build high-impact, memorable narratives. My focus was on balancing sensory-rich interactivity with rigorous information architecture, ensuring that even the most complex brand stories remained intuitive and accessible, minimising cognitive load while maximising user engagement.
Click the "View Immersive" buttons to experience the live versions of these immersives.The Approach:
Non-Linear Narratives: I design interactive structures that allow users to explore deep-dive content at their own pace. By utilising progressive disclosure and non-linear paths, users can navigate complex brand stories without losing their place within the primary narrative arc.
Interaction & Cognitive Balance: My focus is on "Invisible UX"—executing high-fidelity motion, parallax triggers, and video integration that support the story rather than distracting from it. Every interaction is calibrated to maintain a low cognitive load while maximising emotional resonance.
Cross-Device Complexity: These experiences are engineered for seamless performance across the device ecosystem. I prioritise responsive logic that ensures the "immersive" feel is preserved on mobile, managing technical complexity to deliver a consistent, high-performance user experience regardless of the viewport.
Tourism Tasmania
Adelaide University
Le Picnic - Veuve Clicquot
Visit Malta
IHG Hotels & Resorts | Visit Victoria
City of Melbourne Awards
IHG - The Passport to Paradise