Redefining NO LIMIT BOXING visual brand identity
NO LIMIT BOXING is Australia's no. 1 boxing promoter.
I revitalised the No Limit Boxing brand with a new creative system and streamlined event marketing, crafting a narrative that captured the brand’s essence and elevated consumer engagement across digital and broadcast platforms.
Challenge
No Limit Boxing needed to elevate its brand presence to match the scale of its world-class events and appeal to a broader, mainstream audience. The existing brand system lacked consistency and emotional impact across digital and broadcast platforms.
Challenge
No Limit Boxing needed to elevate its brand presence to match the scale of its world-class events and appeal to a broader, mainstream audience. The existing brand system lacked consistency and emotional impact across digital and broadcast platforms.
Approach
I revitalised the brand by introducing a new creative system that unified its visual identity and storytelling across all touchpoints. I streamlined event marketing workflows, ensuring campaigns were delivered faster and with greater consistency. Central to this was crafting a narrative that captured the brand’s essence—balancing the grit of boxing with the excitement of high-profile entertainment.
I revitalised the brand by introducing a new creative system that unified its visual identity and storytelling across all touchpoints. I streamlined event marketing workflows, ensuring campaigns were delivered faster and with greater consistency. Central to this was crafting a narrative that captured the brand’s essence—balancing the grit of boxing with the excitement of high-profile entertainment.
Impact
The refreshed brand system enhanced event visibility and strengthened consumer engagement across digital and broadcast platforms. The cohesive storytelling helped position No Limit Boxing as a premium sports entertainment brand, driving higher audience anticipation and fan engagement for key events.
The refreshed brand system enhanced event visibility and strengthened consumer engagement across digital and broadcast platforms. The cohesive storytelling helped position No Limit Boxing as a premium sports entertainment brand, driving higher audience anticipation and fan engagement for key events.
Worlds collide, in motion
It’s an infinite fight that is gushing with emotions, talent, and unforgettable moments allowing deeply contrasting stories to unfold from the moment the boxing bell rings.
Art direction that empowers the narrative
As one of the most important aspects of this creative refresh, a series of photoshoots were conducted to emphasise the contrasting personalities of boxers.
A typographical system that reflects the NLB's attitude
The new fonts are part of a typographical system that provides a comprehensive solution for NO LIMIT online and offline.
Legibility and accessibility were taken into account when considering these fonts.
A consistent brand experience, everywhere
I crafted a comprehensive brand toolkit—a central hub for NO LIMIT BOXING to refer back to in order to consistently present to the Aussie and international fans one of the world's most premium boxing content across various platforms.
Social Media
Broadcast
OOH
Print
Impact of design and marketing work on NO LIMIT BOXING brand while working on it:
- No. 1 Promoter in Australia
- 1,150% Instagram growth
- 950% database growth
- 316% Facebook growth