The message of love through Romano's Macaroni Grill
Blending over 30 years of tradition with innovative Italian cooking, Romano's Macaroni Grill provides a rich experience that can only be matched by its delicious menu. The quality Italian ingredients, honor system wine and opera singers showcase the restaurant’s heritage, while your table top masterpieces and wine bottle murals bring new energy to every meal. The fresh pastas, regional ingredients and diverse wine list boast of what’s to come, yet the classics and traditions continue to tempt.
Never intimidating and always comfortable, Romano's Macaroni Grill delivers an experience that is perfect to celebrate your big day or every day.
The Brief:
How might we launch Romano's Macaroni Grill in a campaign that is emotive and reflective of the Italian culture.
How might we launch Romano's Macaroni Grill in a campaign that is emotive and reflective of the Italian culture.
The Answer:
When you think of Italy, you think of Venice, romance and the beautiful social culture. Inspired by Dean Martin's "That's Amore" iconic song, I saw that it would be great to create a romantic visual direction that uses pasta and macaroni as the main ingredients of love.
When you think of Italy, you think of Venice, romance and the beautiful social culture. Inspired by Dean Martin's "That's Amore" iconic song, I saw that it would be great to create a romantic visual direction that uses pasta and macaroni as the main ingredients of love.
Role: Print, Radio commercial, concept & art direction of Launch campaign in Dubai.
