I had the privilege to design a creative social campaign of two parts for the announcement of the 2024 Wallabies and Wallaroos squads. It was a unique opportunity to engage rugby union fans and build excitement around Australia’s national rugby teams.
The campaign captured the spirit and pride of Australian rugby, highlighting the anticipation surrounding the selection of both the Wallabies and Wallaroos squads for the upcoming international season. By leveraging dynamic visuals that are based on Playstation/XBOX 2K24 video game covers, the campaign celebrated the players chosen to represent Australia.
The aim of these campaigns was foster national pride, generate buzz on social media, and ensure that fans are fully engaged as the teams prepare to compete on the world stage in 2024.
Role: Concept, Design & Art Direction
Wallabies 2024
Wallaroos 2024
