In 2015 V8 Supercars announced a six-year, $241 million media deal with Foxtel, FOX SPORTS and Ten Network for all media rights including digital from 2015 to 2020, consisting of $196 million cash and $45 million of advertising.
It was the biggest deal ever inked for the sport and represents a significant increase on all previous deals. That's why at FOX SPORTS we had to come up with a look and feel that aligns with our new strategic brand approach and creative in order to celebrate the launch of this amazing partnership. I've worked with the broadcast team to create a consistent brand look and feel across multiple channels and platforms.
Below are a some of the V8 Supercars Campaign Artworks that I've created for PRINT & Digital purpose.
Role: Concept, Design, Art Direction
